Enhance your resume by tackling real-world projects from global companies including:
Our World Loves Stories
No one tells a brand’s story better than a Digital Marketer.Building the online customer experience, they are tasked with telling the story that acquires users and customers, wielding the power to turn these visitors into true advocates.
Every company and movement, across nearly every industry, is shifting to a digital-first presence. Those with digital marketing skills are set to become the future changemakers that set the tonefor how we shop, connect and share ideas across the globe — come join us.
Cost: 6 credits of tuition plus a program fee | Scholarship & Fin Aid Eligible
COURSE 1 | 3 CREDITS
Intro to Ecommerce with Shopify
"Intro” is an understatement. From Day 1, you'll learn how to design and build online stores, attract and engage an audience, increase conversion rates through A/B testing and apply best practices in UI/UX design to convert visitors from around the world into customers.
In this course, you’ll:
Accelerate your career with in-demand eccommerce skills
Enhance your portfolio by building real Ecommerce stores from the ground up
Understand how to build an Ecommerce site that transcends borders
Have experience with intercultural training used by the UN
Demonstrate the ability to interact effectively with diverse team members
Receive a Shopify Specialist certification & Ecommerce badge for your LinkedIn
BMKT 1391 F1 ST
COURSE 2 | 3 CREDITS
Customer Acquisition with Google & Instagram Ads
Social Media is a Digital Marketer’s playground for finding new customers and keeping past ones. Using Google, Instagram and Facebook Ads managing platforms, you’ll gain the skills top companies use to target and acquire new customers.
In this course, you’ll:
Accelerate your career with in-demand skills in digital advertising
Build a portfolio of Instagram and Google Ad campaigns
Understand how to target various demographics and backgrounds
Successfully navigate challenging situations with increased emotional intelligence
Expertly engage in intercultural communication and collaboration with diverse peers
Receive Google AdWords and Facebook Advertising certifications & a badge for your LinkedIn
BMKT 2391 G1 ST
Intercultural Competency & Leadership Skills
The world is changing how we work and connect with each other. Whether your future team collaborates in-person or remotely across continents, building skills like emotional intelligence, listening for understanding and managing bias will help you stand out in your future job search.
How It Works
Take everything you know about online courses and throw it away. Applying the best of both worlds, this program blends the structured familiarity of in-person classes with the ease and convenience of virtual learning, delivering you the tools and resources you need to succeed. Experience high-quality content, engaging group discussions and develop relevant, applicable skills from the moment you log in.
Once you’ve tackled the modules on your own, meet with your peers weekly in LiveLab, a virtual classroom conducted over Zoom.
During these sessions, you’ll have the opportunity to work with your peers and instructor to deepen your understandingand get additional hands-on practice.
You're going tofeel confident and fully supported every step of the way.
If a specific assignment has you stumped, reach out to our 1:1 on-demand Tutoring Centeror attend weekly group Study Halls! Need help catching up or have questions? Your dedicated Program Coordinator is here to be your personal success coach.
Flexible, Online Learning
Whether you prefer to work at your desk at 2 PM or on your couch at 2 AM, our 100% online program gives you the flexibility to learn your way, every day.
Each week, you’ll complete online modules containing Hollywood-produced Video Lectures and tangible exercises, set to a schedule that works best for you.
Instead of being graded on learning theories and memorizing formulas, this course will be open-world, where you can use all the resources around you to solve real problems.
Skill Builders and Portfolio Projects will help you apply relevant concepts and demonstrate your skills to potential employers.
What You'll Learn
Each module in this course is designed to make you career-ready. Using relevant real-world projects and a learn-by-doing approach, you'll build a full Ecommerce website, determine appropriate online channels to reach target audiences, and practice presentation skills to confidently communicate strategies to your future clients.
Trilingual, a published author, featured entrepreneur on Remezcla and Buzzfeed, and an award-winning instructor with a top-rated marketing course, Rita credits her liberal arts background for her many successful creative ventures. Over the past 15 years, she worked as a marketing leader for NPR, Time Inc. and Zillow, crafting stories that help people feel a strong sense of connection with a product or brand.
Fueled with equal parts coffee and passion, Rita will meet you at the crossroads of analytics and creativity so you are well-equipped to turn an idea into a product that starts a global conversation.
Tour de Force: Find her
on Peloton @pelotuda
Former Director of
Marketing at Zillow
Named One of the Top 50 Female Marketers to Follow by SEJ, Hubspot and Devrix.
Former Lead Instructor and "Distinguished Faculty" Honoree at General Assembly
Marketing skills are life skills. I’m very passionate about demystifying marketing for students who are ready to enter the workforce, build their own businesses and become financially independent.
HEY! I'M IFE.
Every week, I’ll assist any way I can during our virtual LiveLabs to make sure you’re properly retaining the info from the Video Lectures.
Right At Your Fingertips
IFE LiveLab Instructor
We know you got this.
But for the times you need a helping hand, we’ve compiled a slew of resources to make sure you achieve the best results.
The UMHB Global Tech Experience will be offered during the Summer Term from May 23, 2022 to July 29, 2022.
Class will be broken up into two parts:
The Video Lectures are high-quality, recorded online videos and can be completed any time — day or night — but you will need to stay on track with your UMHB peers.
The virtual classrooms, LiveLabs, are twice a week, conducted over Zoom video chat with your classmates.
For the UMHB Global Tech Experience, LiveLabs for all three tracks will be:
LiveLab Section option 1: Wednesdays/Fridays from 11:30 AM to 1:00 PM (America/Chicago)
LiveLab Section option 2: Wednesdays/Fridays from 2:00 PM to 3:30 PM (America/Chicago)
LiveLab Section option 3: Tuesdays/Thursdays from 8:00 PM to 9:30 PM (America/Chicago)
More time options may be added in the future. You are required to attend LiveLabs with your classmates weekly.
Twice a week, you will participate in a face-to-face, online session with your LiveLab instructor and classmates to discuss project work and provide Q&A on previous lectures.
You will have access to an on-demand online tutor, a coach to make sure you stay on track, a peer pod for group work and weekly live discussions.
No, these courses are designed for all backgrounds and majors. Rather than starting your courses in theory, you will start with a focus on real-world application, using tools that remove complexity. These courses are not just "open note" — they are "open everything," just like the real world.
These courses will require you to have access to a desktop or laptop computer (Chromebooks and tablets are NOT compatible), stable high-speed internet and a webcam. Students will pay an additional materials fee at the beginning of the course, which covers access to all tech platforms.
For Windows, a computer with a 64-bit version of Windows 7 or later is required.
For Macs, a model from 2009 or newer is required.
You will receive all other materials and software licensing.
For current UMHB students, the program cost for Summer 2022 will be six- (6) credit hours of tuition plus an additional program fee of $900.
*Note: You may be eligible to receive financial aid for this program — please speak to the Financial Aid office to learn more.
Current UMHB undergraduate students are eligible to receive six- (6) credits upon completion of each track/ program.
Consult your program advisor for more details.
No, you can participate from anywhere.
All UMHB undergraduate students are welcome to apply!
The UMHB Global Tech Experience are offered in partnership with Podium Education, the leader in developing online programs that empower universities to prepare students for high-growth careers in the digital economy.
This program is offered through University of Mary Hardin-Baylor